Build real link authority
Earn links that actually count, find out what the metrics really measure, and keep a weekly habit small enough that you stick to it.
This is for you if
- Your domain rating hasn't moved in months and you don't know what would move it.
- You couldn't say which of your existing backlinks are dofollow.
- Someone told you to build backlinks and you have no idea where to start.
What this will not doNo amount of link work fixes a page nobody wants to reference. Links amplify something worth citing. They don't replace it.
Your plan
Step 1Find which of your backlinks are dofollow
Run your existing links through the checker before chasing new ones. Nofollow mentions and dofollow references look identical in a spreadsheet, and only one of them passes value.
Done whenYou know the dofollow and nofollow split of your inbound links, and which come from real editorial pages.
Step 2Compare your domain rating to your category
Domain Rating is a third-party estimate on a logarithmic curve, and Google doesn't use it. Where you sit next to comparable sites tells you more than the number on its own.
Done whenYou've written down your score and the normal range for sites like yours, so you can tell a low number from a normal one.
Step 3Pick two or three link sources you can actually get
Most link-building advice assumes you have a team. Pick the few that work at your size — the ones where you can name the page and the reason someone would link to it.
Done whenYou've named two or three source types, and for each one, a specific page of yours that deserves the link.
Step 4Book one hour a week for link outreach
One scheduled hour beats a burst you abandon after three weeks. Same slot, same list, same short message, logged so you can tell what works.
Done whenYou've done the same hour two weeks running and written down what came of each attempt.
Step 5Record a dated baseline and set a 90-day recheck
These metrics update slowly and noisily, so weekly checking gives you anxiety and bad decisions. A number with today's date on it gives you something to compare against next quarter.
Done whenYou have a dated baseline written down, and a recheck about 90 days out.
Ticked steps are saved in this browser only. Nothing is sent to a server.