Get my product found
Clear the reasons a search engine or an AI assistant can't reach your pages, read your product, or repeat what it does.
This is for you if
- Search Console says your pages are discovered but not indexed.
- You paste your URL into an AI assistant and it describes a different product.
- You've never looked at your homepage with JavaScript turned off.
What this will not doThis clears obstacles. It doesn't create demand. If nobody wants the product, being findable just makes that clear sooner.
Your plan
Week 1
Step 1Compare what your homepage says to what you'd say
Paste your homepage into the Homepage Check and read the sentence it gives you. Under it, write the sentence you'd say out loud. Don't fix anything yet.
Done whenYou've written down what the tool says you do, next to what you'd say, and you can point at the difference.
10 minGo deeper in the playbookStep 2Let the crawlers that cite you reach your site
Check robots.txt and your CDN separately. An edge rule can block a crawler that robots.txt allows, and the two disagree more often than you'd think.
Go deeper in the playbookDone whenEvery crawler you meant to allow returns 200 on a product page, and anything blocked is blocked on purpose.
Step 3Check your product facts are in the raw HTML
Compare what your server sends against what the browser renders. Your product name, description, and structured data need to be there before any script runs.
Done whenName, description, and JSON-LD are all in the HTML your server sends, not just after hydration.
45 minGo deeper in the playbookStep 4Make your canonical, og:url, and sitemap match
Your canonical tag, og:url, and sitemap all need to name the same URL. When they disagree, Google picks one, and it doesn't have to pick yours.
Done whenCanonical, og:url, and the sitemap match, and the canonical doesn't point at a noindex page.
35 minGo deeper in the playbookStep 5Get one listing live on a site you don't own
Write your product facts once, then submit them to a directory that fits your category. One outside page describing you the same way gives an assistant something to check against.
Go deeper in the playbookDone whenAt least one independent listing describes your product without contradicting your homepage.
Week 2
Step 6Re-run the checks on the live site, then set a reminder
Run each check against production, not localhost. Then pick a schedule you'll actually keep — these settings break quietly.
Done whenEvery check you fixed passes on the live URL, and there's a date in your calendar to run them again.
25 minGo deeper in the playbook
Ticked steps are saved in this browser only. Nothing is sent to a server.
Get your product found
The same work, broken into every individual check, with what commonly goes wrong at each one.