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Directories

Product directory

Definition

What Product directory means

A product directory is a curated list of software products, organized by category or use case, so buyers and builders can browse a set of options and compare them side by side.

A founder launching a new tool can list it on a handful of relevant product directories to get in front of people who are already browsing for exactly that kind of product that week.

Being listed on a product directory does not guarantee acceptance everywhere, traffic, or a boost in search rankings — it is one distribution channel among several, not a complete strategy on its own.

Browse a few product directories in your exact category first to judge audience fit and existing competitors before committing real time to a submission.

When it matters

Why this matters for builders

Product directories are a core distribution channel after you ship.

Watch out

Mistake builders make often

Some founders submit to every product directory they can find regardless of category fit, instead of prioritizing the ones their actual buyers already browse.

Next step

What to do now

Browse Mydentify directories and read Why web directories are back to understand how this channel fits your overall plan.