What Product distribution means
Product distribution is everything you do to get a shipped product in front of the right people — directory listings, content, links, communities, and partnerships, all working together.
A founder who spends three months building a great feature but never plans how people will actually hear about it often ends up with a strong product and a quiet launch day.
Distribution is not one channel or one campaign. It is an ongoing mix of small efforts, and no single directory, article, or launch site replaces a real distribution plan.
Sketch your own distribution mix on paper: which two or three channels fit your product and audience best, and which one you will actually start with this week.
Why this matters for builders
Shipping without a distribution plan leaves a good product unseen.
Mistake builders make often
Founders sometimes treat one big launch day as their entire distribution plan, instead of building an ongoing mix of listings, content, and outreach that continues after launch.
What to do now
Read Product distribution for software or Distribution after you ship to build a realistic ongoing plan, not a single event.