What AI discovery means
AI discovery is when someone finds your product because an AI assistant mentioned it, instead of finding it through a classic search engine results page.
A founder might spend months on keyword-focused SEO for Google, while a growing share of their buyers actually ask ChatGPT or a similar assistant for tool recommendations first, and never see a search results page at all.
AI discovery is not a replacement for search SEO, and it is not a single setting you can switch on. It depends on many small signals across your site, listings, and pages.
To get a feel for your current AI discovery, ask an assistant the kind of question a new buyer would ask, then note whether your product shows up and how it is described.
Why this matters for builders
Builders who only optimize for Google miss how buyers ask ChatGPT and similar tools.
Mistake builders make often
Teams sometimes optimize only for Google rankings and never check how assistants describe or recommend their category, missing a growing source of new buyers.
What to do now
Read SEO vs AI discovery to see where the two approaches overlap and where they need separate work.