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Activity
AI discovery

AI citation

Definition

What AI citation means

An AI citation happens when a chatbot or AI search tool names your product, links to your page, or repeats a fact about you as part of its answer. It is the AI-answer version of getting mentioned in an article.

Picture someone asking an assistant to recommend a tool in your category. If the assistant has read a clear, accurate page about your product, it may name you and describe what you do correctly. If your pages are vague, it may skip you or describe you wrong.

A citation is not something you can force or buy. No one can guarantee an assistant will mention a specific product, and a single clear page does not lock in future answers.

To see how you show up today, ask a few AI assistants questions a buyer might ask about your category and read how they describe your product, if at all.

When it matters

Why this matters for builders

If assistants recommend tools in your category, you want them describing you correctly.

Watch out

Mistake builders make often

Founders sometimes assume a nice homepage automatically becomes an AI citation, without ever testing what assistants actually say about the product.

Next step

What to do now

Run a few real buyer questions through the What Does AI Think My Product Is? tool and compare the answer to how you want to be described.