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Activity
Mydentify

Stale

Also called: stale directory

Definition

What Stale means

Stale is a Mydentify status meaning a directory record looks outdated or unreliable, so it is held out of the public catalog until it can be refreshed.

A directory that changed its pricing model, moved domains, or stopped responding to checks for a long stretch might get marked stale rather than staying listed with details that no longer match reality.

Stale is not the same as closed. A stale record simply means the data needs a fresh check — the directory itself might be perfectly active, just not recently confirmed.

Do not build a submission campaign around a stale directory record; wait for it to be refreshed, or check the live site yourself first.

When it matters

Why this matters for builders

Do not plan a campaign around a stale directory record.

Watch out

Mistake builders make often

Some builders find an old directory listing off-site and assume it is current, without realizing Mydentify would have marked that record stale precisely because the details could not be confirmed.

Next step

What to do now

Read the directory research methodology to understand how stale records get refreshed before planning around one.