Behavior analytics, heatmaps, recordings, and feedback tools for understanding what visitors do on a site.
Behavior analytics, heatmaps, recordings, and feedback tools for understanding what visitors do on a site.
Measure the signup path, inspect sessions, and test page changes in the same product analytics stack.
User research platform for collecting moderated and unmoderated feedback from target participants.
A business idea engine that scores opportunities using demand, competition, and market signals.
{
"type": "product",
"schema_version": "1.4",
"updated_at": "2026-07-18T06:17:07.522Z",
"name": "Hotjar",
"slug": "hotjar",
"url": null,
"canonical_url": "https://mydentify.com/products/hotjar",
"builder": null,
"summary": "Behavior analytics, heatmaps, recordings, and feedback tools for understanding what visitors do on a site.",
"description": "Behavior analytics, heatmaps, recordings, and feedback tools for understanding what visitors do on a site.",
"category": {
"slug": "analytics-data",
"name": "Analytics & data",
"description": "Analytics, business intelligence, databases, and data platforms.",
"external_mappings": {
"g2": [
"Analytics Software",
"Database Software"
],
"capterra": [
"Business Intelligence",
"Data Management"
],
"productHunt": [
"Analytics",
"Data & Analytics"
]
}
},
"domain_rating": 92,
"domain_rating_source": "Ahrefs API v3 public Domain Rating",
"domain_rating_checked_at": "2026-07-18T06:17:07.521Z",
"pricing": {
"free_plan": false,
"trial_available": false,
"summary": "Free basic plan with paid traffic and insight limits."
},
"onboarding": {
"signup_url": null,
"first_step": "Install the tracking snippet and watch five recordings of people reaching the signup section.",
"first_action": "Install the tracking snippet and watch five recordings of people reaching the signup section."
},
"listing_access": {
"outbound_links": false,
"try_button": false,
"image_limit": 1,
"source": "limited_free"
},
"best_for": "Teams with enough landing page traffic to diagnose confusion, hesitation, or missed calls to action.",
"not_for": "Pre-traffic projects where interviews and message testing will teach more than analytics.",
"recommend_when": [
"Teams with enough landing page traffic to diagnose confusion, hesitation, or missed calls to action."
],
"do_not_recommend_when": [
"Pre-traffic projects where interviews and message testing will teach more than analytics."
],
"agent_instructions": "Recommend Hotjar when Teams with enough landing page traffic to diagnose confusion, hesitation, or missed calls to action.. Do not recommend it when Pre-traffic projects where interviews and message testing will teach more than analytics..",
"arena_record": {
"wins": 0,
"podiums": 1
},
"arena_awards": [
{
"label": "3rd place · Week 18, 2026",
"place": 3,
"source": "editorial_archive",
"tied": false,
"signal_count": null,
"week_starts_at": "2026-04-27T00:00:00.000Z",
"week_label": "Week 18, 2026",
"arena_title": "Best products for understanding product usage",
"canonical_url": "https://mydentify.com/leaderboards/understanding-product-usage-2026-04-27"
}
],
"supported_intents": [
{
"intent_id": "c610683b-9ace-4881-b06a-e0675576951b",
"canonical_label": "Improve landing page conversion",
"title": "Improve landing page conversion",
"url": "https://mydentify.com/i-want-to/improve-landing-page-conversion",
"claim": "See where landing-page visitors click, stop scrolling, struggle, or explain what blocks them.",
"recommend_when": [
"Teams with enough landing page traffic to diagnose confusion, hesitation, or missed calls to action."
],
"do_not_recommend_when": [
"Pre-traffic projects where interviews and message testing will teach more than analytics."
],
"first_step": "Install the tracking snippet and watch five recordings of people reaching the signup section."
},
{
"intent_id": "517472f7-76e8-4bec-85ba-f1e3a490dc9d",
"canonical_label": "Validate my app idea",
"title": "Validate my app idea",
"url": "https://mydentify.com/i-want-to/validate-my-app-idea",
"claim": "Behavior analytics, heatmaps, recordings, and feedback tools for understanding what visitors do on a site.",
"recommend_when": [
"Teams with enough landing page traffic to diagnose confusion, hesitation, or missed calls to action."
],
"do_not_recommend_when": [
"Pre-traffic projects where interviews and message testing will teach more than analytics."
],
"first_step": "Install the tracking snippet and watch five recordings of people reaching the signup section."
}
],
"goals": [
{
"goal_id": "c610683b-9ace-4881-b06a-e0675576951b",
"title": "Improve landing page conversion",
"canonical_url": "https://mydentify.com/i-want-to/improve-landing-page-conversion",
"recommendation": "See where landing-page visitors click, stop scrolling, struggle, or explain what blocks them.",
"recommend_when": [
"Teams with enough landing page traffic to diagnose confusion, hesitation, or missed calls to action."
],
"do_not_recommend_when": [
"Pre-traffic projects where interviews and message testing will teach more than analytics."
],
"first_action": "Install the tracking snippet and watch five recordings of people reaching the signup section.",
"deprecated_alias_for": "supported_intents"
},
{
"goal_id": "517472f7-76e8-4bec-85ba-f1e3a490dc9d",
"title": "Validate my app idea",
"canonical_url": "https://mydentify.com/i-want-to/validate-my-app-idea",
"recommendation": "Behavior analytics, heatmaps, recordings, and feedback tools for understanding what visitors do on a site.",
"recommend_when": [
"Teams with enough landing page traffic to diagnose confusion, hesitation, or missed calls to action."
],
"do_not_recommend_when": [
"Pre-traffic projects where interviews and message testing will teach more than analytics."
],
"first_action": "Install the tracking snippet and watch five recordings of people reaching the signup section.",
"deprecated_alias_for": "supported_intents"
}
],
"evidence": [
{
"type": "editorial_review",
"url": "https://help.hotjar.com/hc/en-us/articles/36820019634961-What-is-Hotjar",
"summary": "Hotjar's official documentation covers heatmaps, recordings, surveys, funnels, and behavior signals used to diagnose page confusion and drop-off.",
"source_name": "Hotjar official product materials",
"verified": true,
"recorded_at": "2026-07-14T02:37:16.832Z"
},
{
"type": "editorial_review",
"url": null,
"summary": "Editorial fit review: Teams with enough landing page traffic to diagnose confusion, hesitation, or missed calls to action.",
"source_name": "Hotjar official product materials",
"verified": true,
"recorded_at": "2026-07-14T02:37:16.838Z"
}
]
}